Google Will Finance Enhanced Geothermal

Expect Google.org to make investments in the next couple of months in enhanced geothermal energy, says Dan Reicher, the Internet giant's director of climate change and energy initiatives.

Google's philanthropic arm is in talks with universities on funding basic research into tapping into the vast stores of energy underground, Reicher said at a two-day energy summit sponsored by the National Academy of Sciences. He said it also expects to finance companies that are working toward advances in this form of renewable energy.

A description of enhanced geothermal, graphics that show how it works, and a map of its potential can be found with this story in U.S. News.
Google announced its "renewable energy cheaper than coal" initiative late last year, but this is the clearest signal yet that the company is poised to add enhanced geothermal to its investment portfolio.

So far, Google's program has made $10 million investments in two companies that seek to produce renewable energy cheaper than coal: eSolar, a concentrating solar thermal power firm, and Makani Power, which seeks to develop ultra-high-altitude wind power. Reicher said tapping into wind power at 3,000 or even 10,000 feet up is "admittedly very high risk" but fits in well with Google's game plan on renewable energy investments.

"We don't have the constraints of venture capital firms, with the usual three-to-six-year exit strategy and need for return," Reicher says. "We're looking for higher-risk, higher-payoff investments." He also said Google.org is likely to invest in commercialization of cellulosic ethanol—another example of a promising technology that has a hard time getting out of the so-called Valley of Death, development of risky, first-of-a-kind plants.

Reicher also addressed why Google is engaged in the issue of renewable energy. As a large user of electricity, Google has aimed to purchase green resources and has often found them not available or prohibitively expensive.

"There's a great deal of optimism about renewable energy, great engagement of the public, and interest of the investment community," Reicher says. "There needs to be a fundamental change in the cost structure of renewables if we expect them to compete. And let's talk about the competitive landscape—first and foremost about coal. The aim has to be to make renewable energy competitive with coal and to do it in years, not decades."

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Google’s Next Frontier: Renewable Energy

SAN FRANCISCO, Nov. 27 — Google, the Internet company with a seemingly limitless source of revenue, plans to get into the business of finding limitless sources of energy.

The company, based in Mountain View, Calif., announced Tuesday that it intended to develop and help stimulate the creation of renewable energy technologies that were cheaper than coal-generated power.

Google said it would spend hundreds of millions of dollars, part of that to hire engineers and energy experts to investigate alternative energies like solar, geothermal and wind power. The effort is aimed at reducing Google’s own mounting energy costs to run its vast data centers, while also fighting climate change and helping to reduce the world’s dependence on fossil fuels.
“We see technologies we think can mature into very capable industries that can generate electricity cheaper than coal,” said Larry Page, a Google founder and president of products, “and we don’t see people talking about that as much as we would like.”

The initiative, which Google is calling REBear Stearns agreed that “the headlines were a little scary at first” and said investors were initially worried that this was another example of Google “trying to bite off more than they can chew.”

But Google’s stock closed up more than 1 percent Tuesday in a higher market, Mr. Peck said, when investors ”realized this is more of a Google.org initiative and backed off.”

Mr. Page, in an interview, said that failing to investigate new businesses could hurt Google more than any potential distraction. “If you look at companies that don’t do anything new,” he said, “they are guaranteed never to get bigger. They miss a lot of opportunities and they miss the next big things.”

As part of the initiative, executives at Google.org said they are working with two companies that have “promising, scalable energy technologies.” One of these, eSolar, based in Pasadena, Calif., uses thousands of small mirrors to concentrate sunlight and generate steam that powers electric generators. The other, Makani Power, of Alameda, Calif., is developing wind turbines that will run on powerful and generally more predictable winds at high altitudes.

In a conference call Tuesday with reporters, Sergey Brin, Google’s other founder and president of technology, said the effort was motivated in part by the company’s frustrating search for clean, cheap energy alternatives.

“It’s very hard to find options that aren’t coal-based or other dirty technologies,” he said. “We don’t feel good about being in that situation as a company. We feel hypocritical. We want to make investments happen so there will be alternatives for us to use down the road.” Both founders declined to specify what the company spends on energy.

Idealism is hardly new at Google. In their Letter from the Founders before the company’s 2004 initial public stock offering, Mr. Page and Mr. Brin wrote: “Our goal is to develop services that significantly improve the lives of as many people as possible. In pursuing this goal, we may do things that we believe have a positive impact on the world, even if the near term financial returns are not obvious.”

Mr. Rohan of RBC Capital Markets said that the returns were not obvious. “The only positive byproduct of this project that would be anything other than environmental,” he said, “is that it might make Google managers and executives even prouder of the fact that they work there, and it may help retain key employees who think their goal is to do good in the world. But I’m really stretching.”

Google is only the latest Fortune 500 company to embrace green technologies. Also Tuesday, Hewlett-Packard said it would install a one-megawatt solar electric power system at its manufacturing plant in San Diego, and buy 80 gigawatt-hours of wind energy in Ireland next year. H.P. said that together, the agreements would save it around $800,000 in energy costs.




By BRAD STONE
Published: November 28, 2007